Stay Focused on Safety

BMW recently launched a national campaign against distracted driving with an ultra-poignant video on the topic.  As a society, we generally take safety very serious.  In fact, some would say that today’s parents are the most overprotective ever.  We constantly wash our hands to prevent the spread of germs, we wear our helmets when riding a bike, and we ensure children’s car seats are properly installed and that our kids are strapped in tight. 

But, for some reason, safety takes a back seat when we get behind the wheel and the mobile phone starts chirping.  Whether you drive a BMW or an ’82 Datsun, this video delivers a strong message.