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New Parking Campaign Emphasizes Businesses are Open and Easy to Get to in Pioneer Square and the Central Waterfront



With the upcoming Alaskan Way Viaduct removal, and related construction underway right now, there could be a perception that it is difficult to get Downtown and find parking. The reality is that parking is available in these areas, with several parking lots and garages offering rates lower than on-street parking.

As part of the SR-99 bored tunnel construction mitigation, SDOT has been working closely with the Washington State Department of Transportation, Downtown Seattle Association, and other stakeholders from the Waterfront and Pioneer Square neighborhoods – including The Alliance for Pioneer Square – to market parking in these areas.

Beginning last week a series of online and radio ads launched, using the universally recognized blue and white circle with a “P” – indicating a public parking facility. The creative concepts are punctuated with the line “More Parking. Less Circling” to draw attention to the available parking. In addition to the ads, a web page ( featuring an interactive map, which is also available in a mobile-friendly version, highlights all of the available parking. The site also includes helpful information such as directions, rates, hours and links to additional resources. This additional tool will help educate and reassure the public that there is ample parking in the Central Waterfront and Pioneer Square areas.